I-play Hits the Streets with its Highly Anticipated Fast & Furious iPhone Game to Coincide with the Arrival of Fast & Furious in Theatres
No. 1 best-selling mobile racing franchise speeds onto iPhones everywhere
London, UK. New York, USA —April 3, 2009 - I-play, Oberon Media’s publishing division and the world's leading multi-platform casual games publisher, today announced the global launch of Fast & Furious for iPhone and iPod touch from the Apple App Store.
Developed in partnership with Universal Pictures Digital Platforms Group, the new Fast & Furious iPhone game is the sixth title released in the No. 1 best-selling mobile racing franchise in the world. The Fast & Furious iPhone game closely follows the story line of the new blockbuster movie from Universal Pictures, which brings back the original cast of the first film and releases in theatres on April 3rd.
The Fast & Furious iPhone game utilizes several cutting-edge iPhone technologies such as social network and connectivity features like uploading your fastest races to YouTube for inclusion in global leader boards and contests, site posts and race challenges to name a few. Features like the high resolution graphics, ultra responsive accelerometer based steering controls, and the Wi-Fi connected Pink Slip racing truly deliver the speed, grit and adrenaline kick that only white knuckle underground street racing can deliver.
“Having sold more than 13 million downloads, The Fast and the Furious franchise stands as the best-selling racing and movie-based game in mobile gaming history today -- an unparalleled accomplishment,” said Don Ryan, COO, Oberon Media, I-play's parent company. “We feel that with the strong brand recognition of the Fast & Furious movie series, the previous sales success on mobile and the advancements in the iPhone gaming platform, that Fast & Furious iPhone will live up to the hype and win over even the most critical fans of racing games.”
“I-play continues to raise the bar with the latest Fast & Furious iPhone game based on our upcoming film,” said Calvin Lim, Director of Sales & Channel Support, Universal Pictures Digital Platforms Group. “Each theatrical-based game has outperformed its predecessor and we believe this is the best one yet!”
The Fast & Furious iPhone game follows the story of the film and puts you behind the wheel of over 32 muscle, import tuner and exotic cars to master 7 exciting racing modes including: Road Race, Drift Race, Drag Race, GPS Race, Tunnel Run, Pursuit and Evade. The stunning high resolution graphics, responsive accelerometer steering and smooth game play deliver the speed and intensity of real street racing, while the frenetic one-on-one Wi-Fi Pink Slip racing separates the street kings from the Sunday drivers. But remember, if you lose the race, you lose your ride!
The Fast & Furious movie arrived in theatres on April 3rd in the US and releases April 10th in the UK. Heading back to the streets where it all began, Vin Diesel, Paul Walker, Michelle Rodriguez and Jordana Brewster blast muscle, tuner and exotic cars across Los Angeles and floor through the Mexican desert in the new high-octane action-thriller.
The Fast & Furious iPhone game is available worldwide for $5.99 from Apple’s App Store on iPhone and iPod Touch.
About I-play
I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede(TM), Missile Command(R), Asteroids(TM), Monopoly(R), Scrabble(R), Boggle(R), and Yahtzee(TM). I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.
About Oberon Media
Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television-and at retail. The Oberon Gaming Portal is the industry standard and has been adopted by the world's leading digital and media companies, such as Microsoft, Comcast, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Gaming Portal combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers.
London, UK. New York, USA —April 3, 2009 - I-play, Oberon Media’s publishing division and the world's leading multi-platform casual games publisher, today announced the global launch of Fast & Furious for iPhone and iPod touch from the Apple App Store.
Developed in partnership with Universal Pictures Digital Platforms Group, the new Fast & Furious iPhone game is the sixth title released in the No. 1 best-selling mobile racing franchise in the world. The Fast & Furious iPhone game closely follows the story line of the new blockbuster movie from Universal Pictures, which brings back the original cast of the first film and releases in theatres on April 3rd.
The Fast & Furious iPhone game utilizes several cutting-edge iPhone technologies such as social network and connectivity features like uploading your fastest races to YouTube for inclusion in global leader boards and contests, site posts and race challenges to name a few. Features like the high resolution graphics, ultra responsive accelerometer based steering controls, and the Wi-Fi connected Pink Slip racing truly deliver the speed, grit and adrenaline kick that only white knuckle underground street racing can deliver.
“Having sold more than 13 million downloads, The Fast and the Furious franchise stands as the best-selling racing and movie-based game in mobile gaming history today -- an unparalleled accomplishment,” said Don Ryan, COO, Oberon Media, I-play's parent company. “We feel that with the strong brand recognition of the Fast & Furious movie series, the previous sales success on mobile and the advancements in the iPhone gaming platform, that Fast & Furious iPhone will live up to the hype and win over even the most critical fans of racing games.”
“I-play continues to raise the bar with the latest Fast & Furious iPhone game based on our upcoming film,” said Calvin Lim, Director of Sales & Channel Support, Universal Pictures Digital Platforms Group. “Each theatrical-based game has outperformed its predecessor and we believe this is the best one yet!”
The Fast & Furious iPhone game follows the story of the film and puts you behind the wheel of over 32 muscle, import tuner and exotic cars to master 7 exciting racing modes including: Road Race, Drift Race, Drag Race, GPS Race, Tunnel Run, Pursuit and Evade. The stunning high resolution graphics, responsive accelerometer steering and smooth game play deliver the speed and intensity of real street racing, while the frenetic one-on-one Wi-Fi Pink Slip racing separates the street kings from the Sunday drivers. But remember, if you lose the race, you lose your ride!
The Fast & Furious movie arrived in theatres on April 3rd in the US and releases April 10th in the UK. Heading back to the streets where it all began, Vin Diesel, Paul Walker, Michelle Rodriguez and Jordana Brewster blast muscle, tuner and exotic cars across Los Angeles and floor through the Mexican desert in the new high-octane action-thriller.
The Fast & Furious iPhone game is available worldwide for $5.99 from Apple’s App Store on iPhone and iPod Touch.
About I-play
I-play, the publishing division of Oberon Media, Inc., is the world's leading multi-platform casual games publisher. With powerful franchises and massive distribution across the three most popular entertainment screens -- online, mobile, and interactive television -- I-play content reaches global consumers, and delivers fun, entertaining, accessible content to casual gamers of all ages. I-play's PC publishing division, formerly Oberon Games, is based in Seattle and created the hit Dream Day Series, as well as the first casual games for bestselling author James Patterson and legendary mystery author Agatha Christie, including the Causal Connect 2008 Game of the Year, Agatha Christie: Death on the Nile. I-play's mobile division has delivered some of the biggest selling franchises in the mobile space, including the world's #1 best-selling racing franchise, The Fast and the Furious, based on the blockbuster movies. I-play's interactive television group, formerly PixelPlay, creates and distributes games featuring top brands including Centipede(TM), Missile Command(R), Asteroids(TM), Monopoly(R), Scrabble(R), Boggle(R), and Yahtzee(TM). I-play is headquartered in New York City, with offices in Seattle, San Mateo, London, and Dunfermline, Scotland.
About Oberon Media
Oberon Media, the world's leading multi-platform casual games company, is the first company to deliver global, integrated casual games solutions across three platforms-online, mobile and interactive television-and at retail. The Oberon Gaming Portal is the industry standard and has been adopted by the world's leading digital and media companies, such as Microsoft, Comcast, Verizon, MTV Networks, Electronic Arts, MySpace, France Telecom and NHN. The Gaming Portal combines casual game content, merchandizing and features to fulfill our partners' specific needs. Oberon Media's game publishing division, I-play, works with the industry's best and award-winning game developers to produce the top-selling casual games, which are played across online, mobile, console and iTV platforms in more than a dozen languages. Founded in 2003, Oberon Media is headquartered in New York with offices in North America, Europe and Asia, and is backed by Goldman Sachs, Morgan Stanley, Oak Investment Partners and Lehman Brothers.
Play Games at iplay.com
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Oberon Media, through its I-play division, is a leading publisher of casual games across multiple platforms.
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