While the traditional demographic for casual games skews female and middle-aged, casual games are quickly becoming mainstream. Kids, teenagers, hard-core gamers, parents, grandparents and families are playing these games together. The sites we power run the gamut across demographics and geography allowing our advertisers to reach a wide range of players.
Research has shown that casual does not mean low interest with many users playing more than two hours each session and playing nine or more game sessions per week. And people who play casual games are choosing them over other activities such as movies and television. Oberon Media gives you the opportunity to reach this engaged audience that is becoming harder to reach via traditional media.
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